Critical Approaches to Culture + Communications

A Weblog by Ron Burnett (Founded in 1994 and now celebrating 23 Years!!)

This site began as one of the first academic sites in Canada when the World Wide Web was in its early phase of development. I have maintained it through many iterations since 1994.

Remix 06: Blending, Bending and Befriending Content

Innovative Content Development in New Media has some of the following characteristics (This is by no means a comprehensive list.):
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Imaginative storytelling (Breaking the rules and building new ones)
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Not derivative (but can be a copy—mush — experimental cinema and music as models)
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Aware of aesthetics, form and feel (Use OF Technology — Not Used by Technology)
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Creating new knowledge and information (Play in every sense of the word.)
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Aware of collage, montage and other techniques of bricolage (Stories can make the impossible real — photo-realism is a dead end)
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Talent (Learning and Education and Research)
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Decentralized modes of information gathering, exchange and distribution (Open Source)
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Interactivity (Video games create the illusion of interactivity — interactive game play should be about a complete transformation of the game by the player — interactivity becomes creativity)
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Bring body movement into the video game storytelling equation (Hands are not enough — Wii)
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Link popular culture, games, books, magazines, fans, television and the web into content development (Specialized studios need cultural analysts and ethnographers as much as they need creators)
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Work with audiences not against them (Fan movements, fansites, fan literature)
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Assume that trends will shift as quickly as they are recognized — old style marketing will not work (Time is compressed but that does not mean that clip stories will last — marketing becomes discovering stories as well as creating them)
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Non-linearity, complexity and chaos are at the center of digital content creation
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Simulations are only as effective as the stories that underly them — Algorithms are culture
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Telepresence and visualization need haptics and vice versa (Dreams are the Royal Road into Storytelling)
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Narrowcast not broadcast (P2P will become C2C)